Our Story

A Personal Journey to Ethical Luxury

In 2025, our search for the perfect diamond led us to a profound realization: luxury shouldn't come at the cost of our planet or people. This journey, started by our founder Becca, transformed from a personal quest into Nouveau Diamonds – New Zealand's premier destination for lab-grown diamond jewelry.

We believe that modern love deserves modern diamonds. Our lab-grown diamonds are not just an alternative; they're an evolution. Created using cutting-edge technology that replicates nature's process, each stone carries the same physical, chemical, and optical properties as mined diamonds – but with a story you can be proud of.

"We wanted to create something different – a jewelry brand that celebrates love without compromise. Every piece we create represents not just a moment, but a movement towards conscious luxury." — Becca, Founder

2025

Founded

100%

Ethical

GIA

Certified

A beautifully crafted Nouveau Diamonds engagement ring.

Our Commitment to Excellence

Sustainable Practices

Our lab-grown diamonds require 99% less land disturbance and 85% less water than traditional mining. We use recycled precious metals and partner with carbon-neutral initiatives.

Ethical Sourcing

Every diamond is 100% conflict-free with complete transparency in our supply chain. We know exactly where and how each stone is created.

Uncompromising Quality

All our diamonds are GIA or IGI certified, meeting the highest international standards. Each piece undergoes rigorous quality control.

Lifetime Warranty

We stand behind our craftsmanship with a comprehensive lifetime manufacturing warranty, ensuring your investment is protected.

Ethical and Sustainable Jewelry Initiative

Our Initiatives

One Tree Planted

For every purchase, we plant a tree through our partnership with One Tree Planted, contributing to reforestation efforts worldwide.

Carbon Neutral

We offset 100% of our carbon emissions through verified carbon credits, ensuring our operations have minimal environmental impact.

Recycled Metals

All our gold and platinum comes from certified recycled sources, reducing the need for new mining and supporting a circular economy.

Why Choose Nouveau Diamonds

Free NZ-Wide Shipping

Complimentary insured delivery throughout New Zealand.

14-Day Returns

Shop with confidence with our hassle-free return policy.

Expert Guidance

Personal consultations with our diamond specialists.

Custom Design Service

Create your dream ring with our bespoke design team.

Virtual Consultations

Meet with our experts from the comfort of your home.

Secure Payments

Multiple payment options including Afterpay & Laybuy.

GIA Certified

Our diamonds are graded by the Gemological Institute of America, the world's foremost authority on diamonds.

IGI Certified

We also offer diamonds certified by the International Gemological Institute, a global leader in independent grading.